Thanks, but I was referring to the actual text. Eg. the way I format it is like this: 1. Our services: - Paid ads: We do paid ads blah blah - SEO: We do SEO blah blah 2. Industries we work with: - Ecommerce brands: We work with Ecommerce brands because blah blah - Consultants: We work with consultants and we blah blah ... and so on Is that a good way to format the text in the knowledge base? : D