Very few businesses are going to build this for themselves. Just like they hire someone to build a website, they are going to hire someone to build a chatbot. This is low code/no code but it is not something even a tech savvy entrepreneur is going to jump in and set up in half a day. Not something useful, anyway. There is a learning curve and the only reason to go through it is if you are building multiple bots for multiple people. So to your original question, the target audience (IMO) is developers or agencies who are in that latter category.