I quote what AA said : Botpress will release new prices soon, but it's currently pay-as-you-go model. You will get first 1000 messages for free and then pay $0.005 per message. You can technically sell it as a white-label, you can remove 'Powered by Botpress' and customise chatbot's UI to fit your client's branding. Botpress will release new prices in the near future. You can get notified via email if you follow this link: https://botpress.com/pricing